Saudi Group Developments has returned to the OOH scene with a fresh campaign for its latest project, Valéa, following its recent 37th-anniversary milestone celebration. The new visuals mark a clear transition from legacy to lifestyle, shifting focus from the company’s history to what lies ahead in its real estate offerings. This billboard places the Valéa brand front and center with a modern, elegant visual identity and an inviting call to action: “This is where we put roots.” Architectural renderings dominate the left side of the ad, offering a glimpse of the contemporary aesthetic and lush greenery expected in the project. On the right, a smartly crafted financial proposition is presented—just a 10% down payment and up to 10 years of equal installments. It’s a clean layout that speaks directly to potential homeowners, combining aspiration with affordability. This campaign feels personal yet polished. It invites viewers to imagine a future in Valéa without over-promising or overwhelming them with jargon. Saudi Group Developments seems to be setting its sights on a younger, lifestyle-focused audience while continuing to build on the trust established over the past 37 years. It’s a strategic step forward, rooted in experience but looking ahead. You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, The Emirates OOH-dedicated analysis system, and Media Intelligence.
