A whisper of something new is gracing Cairo's skyline, hinting at a transformation in at Skywalk project. Skywalk Developments, in collaboration with Maison 69, has launched an out-of-home campaign that subtly introduces a fresh perspective on design and upscale services. Following the brand's previous OOH during February 2025. The billboard, set against a clear blue sky, features a vibrant image of a woman with flowing red hair, seemingly mid-movement, her arms outstretched. She wears a blue and white patterned dress with an intricate bodice and a full, flowing skirt that appears to be caught by a breeze, creating a sense of dynamic elegance. The dominant colors of the visual are the bright blue of the sky and the white and various shades of blue in the woman's dress, complemented by the warm tone of her hair. At the top left of the billboard, SKYWALK is displayed in prominent white lettering, while maison is positioned at the top right, with 69 directly below it. Below SKYWALK, the tagline now we are talking! is presented in a bold, white font, serving as an engaging call to attention. Along the bottom of the billboard, several smaller brand names are visible. In the bottom right corner, a white box contains the number 16372, and below it, a website address is faintly visible. The overall composition suggests a blend of artistic expression and modern branding, aiming to pique the interest of passersby in Cairo's streets. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
