Emirates NBD takes on UAE’s billboards and launches a brand new, highly visible outdoor promotion campaign to back its new Visa SHARE credit card. The campaign features a bold magenta billboard that dominates main streets and highways, catching eyes with its bold color scheme, clean design, and forceful message. The billboard itself is clean and bold, evoking energy, visibility, and urgency. That is then put against white and dense pink lettering, emphasizing the headline value: 8% BACK at 5,000+ STORES. The Arabic translation mirrors the English message so that it is applicable to the bilingual customer base of the UAE. Front and center on the billboard is an oversized, slanted photo of the Emirates NBD Visa SHARE card, giving the product instant visual recognition. Secondary logos from prominent participating partners, including Mall of the Emirates, Carrefour, VOX Cinemas, and City Centre support the campaign message by associating it with well-known and highly frequented retail and lifestyle destinations. The key message is as obvious as can be, spotlighting how customers can now earn 8% cashback at over 5,000 participating outlets using the Emirates NBD Visa SHARE card. The presence of 8% and 5,000+ act as numerical anchors, which are psychologically potent triggers that create a feeling of significant saving and wide reach. The Emirates NBD billboard advertising campaign is a classic example of powerful, and effective advertising, showcasing the campaign upon digital screens and hoardings in the first week of June.
