Cred the pristine real estate developer, releases an OOH campaign about their signature destination Ever West Cairo. This follows their previous appearance in June 2023. The brand has decided its time to reintroduce this destination but in opportunity form, to elaborate this real estate project is more than just a mere location however an opportunity to live life to the fullest and sustain that effectively for everyday of the week. The destination offers something for everyday of the week which creates harmony between residential features,augmented facilities and aspects. On the other hand, Ever West is a project in West Cairo, specifically within 6th of October City and Sheikh Zayed, by Cred. It's known for its diverse range of residential and commercial units, including apartments, administrative offices, and podium commercial spaces. The project is strategically located, offering residents access to major highways and nearby amenities like Mall of Arabia. This campaign however focuses on the idea of showcasing specific days of the week and what can be done via the project's features; elaboration on this specific point will be present in the visual analysis of the campaign. The visuals are very dreamy, having a daydream-esque to it with the hue and contrast of photographic filters and pictures used; however, the main idea of the campaign is having a variety of iterations of the ad to showcase a week in Ever West Cairo. Iterations include a day of shopping, a day chilling at home, and a day in the office. This can be analysed by the idea that this destination offers a full-fledge,d dense meal when it comes to being an electrifying location full of life. The main tagline of the campaign, which also aligns with the brand’s main characteristics, is “Everyday All Day Lon,g” a simple yet effective tagline that truly sums up the whole idea of the projects while embedding its main purpose of creating a place full of life while offering life to the fullest. Visit Insiteopedia and take a look at the real-estate section to learn more about similar OOH campaigns and for more in-depth information about Cred’s OOH, and for further information about this campaign visit Monitoring Out-of-Home (MOOH) a specialized media intelligence agency and analytic system.
