Stepping into the spotlight across Dubai's bustling main roads, Rivoli Group has launched a captivating new Digital Out-of-Home (DOOH) campaign for its renowned watch brand, Tissot. This striking single-format campaign, exclusively utilizing dynamic digital screens, made its grand appearance during the fourth week of May. Following Tissot's successful OOH presence in April 2025, which celebrated their exciting UFO Robot Grendizer collaboration, this latest initiative shifts gears. It's a partially promotional drive, strategically inviting consumers to Score with Tissot, hinting at exciting opportunities and showcasing the brand's dynamic appeal throughout the city. This eye-catching DOOH billboard for Tissot, a prominent brand in the jewelry industry, immediately captures attention with its dynamic design centered around a striking red and black sports watch. The watch, depicted in motion with a subtle blur effect, emanates energy and dynamism. The main tagline, SCORE WITH TISSOT, is prominently displayed in bold white text, directly beneath the iconic Tissot logo. Below this, a red bar highlights the call to action: SCRATCH & WIN, followed by GET A CHANCE TO WIN YOUR PURCHASE BACK in white text. This clear, concise copy, along with the visually arresting watch and the red and white color scheme, creates an exciting and promotional feel. The campaign's strategic use of both English and Arabic ensures maximum reach, effectively engaging Dubai's diverse consumer base and inviting them to participate in this thrilling opportunity. Overall, Tissot's new DOOH campaign in Dubai, spearheaded by Rivoli Group, is a masterclass in engaging outdoor advertising. By combining visually dynamic elements with a clear call to action and leveraging widespread digital screen distribution, Tissot is not only reinforcing its brand presence but also directly inviting consumers to experience the excitement of scoring with their products. This strategic and vibrant campaign undoubtedly solidifies Tissot's position as a forward-thinking leader in the watch and jewelry market, promising both aesthetic appeal and tangible rewards for its audience across Dubai. Get more in-depth details about the DOOH industry by visiting Insiteopedia and navigating through its different sections.
