You can't help but notice it. On Cairo's highways and major routes, and after their previous OOH appearance, LYV Ras El Hekma has fully claimed the day with its new OOH campaign, and the moment is clearly now. Strategically released to capture the crest of summer's first weeks and the seasonal migration towards Egypt's North Coast, Gates Developments isn't taking anything for granted in terms of visibility. Their latest Fun Moments Made in LYV campaign is enormous — not just in terms of volume of placements, but in the deliberate way it's setting the summer's visual lexicon. While the brand's earlier campaign was all about introducing LYV Ras El Hekma's promise of unbridled coastal living, this real estate campaign is about selling the atmosphere. The imagery is full on summer optimism and sun-bleached nostalgia. You’ll see people laughing mid-bite, hair flying against deep blue skies, ice cream cones melting at the edges, and cotton candy twirling in the light — all captured in warm, candid frames that feel plucked from your dream Sahel photo dump. The Fun Moments Made in LYV copy is kept simple, with the visuals doing the talking, and the poppy, bold color blocks towards the rear of the logo — in zesty yellows, cool blues, and strong pinks — giving the eye instant anchors while driving past. And pass by they will — again, and again. The geographic strategy here is nothing short of all-out saturation. The LYV visuals are lining entire stretches of major arteries, from the 26th of July Corridor to Al-Shaheed Axis, October bridges, and parts of New Cairo. You’ll often see the same images placed side by side, or alternating rapidly; a tactic that locks in visual memory and capitalizes on the fast rhythm of highway traffic. The campaign doesn’t just catch your attention — it also follows you. As the North Coast season kicks off, this heavy presence is also an early claim: LYV is where this year’s fun begins. For more on this summery campaign and others, head to Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, to reveal all details about the campaign such as the campaign type, kind, location, budget, media plan, and more.
