A DOOH campaign by Rivoli in Dubai showcases a sophisticated promotion for Rado Switzerland watches featuring Hrithik Roshan, presented by Rivoli Hour Choice. The advertisement is divided into two distinct panels, each contributing to a unified message of luxury and style. The left panel features Hrithik Roshan, with a composed expression and a neatly groomed beard. He is depicted adjusting the cuff of his suit jacket, drawing attention to his wrist where a watch would typically be worn. He is dressed in a dark suit with a light blue collared shirt, and the background behind him presents a blurred, illuminated cityscape at night, suggesting an urban, upscale environment. The lighting around the figure highlights his presence against the soft, bokeh-like lights of the city. The right panel is dedicated entirely to the product: a Rado watch. The watch is prominently displayed against a plain, light-colored background, allowing its intricate details to stand out. It features a dark-colored case and strap, contrasted with rose gold or copper-toned accents on the bezel and within the visible movement of the watch face. The Rado Switzerland logo is positioned at the top of this panel in a clear, bold typeface. Below the watch image, the Rivoli Hour Choice logo is present, indicating their role in presenting the brand. The overall color palette of the advertisement leans towards dark, rich tones for the attire and watch, complemented by the warm, soft glow of the city lights and the metallic accents on the timepiece. This combination conveys a sense of refined luxury. The positioning of the logos is clear and concise, with Rado Switzerland taking precedence as the brand being promoted, and Rivoli Hour Choice identified as the presenter. The campaign effectively utilizes the large format of the DOOH display to create a prominent and elegant visual for the Rado brand in the bustling Dubai landscape. Learn more about more D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating throughout its various sections.
