Zaeem Holding is stepping into the spotlight once again, this time with a bold new OOH campaign introducing its latest development, Lora Eastfield, in Al Shorouk City. Marking its very first appearance on Cairo’s outdoor advertising scene, the campaign shines a light on the brand’s next chapter in the real estate world. Known for its strong presence in Badr City since its founding in 1998, Zaeem Holding has built a reputation for excellence in real estate marketing and contracting, guided by a team of seasoned executive managers. With this debut, the company signals its expansion into new terrain, bringing years of expertise and ambition to a fresh canvas in East Cairo. Lora Eastfield’s first OOH campaign in Cairo makes a soft yet memorable statement through a design that feels equal parts refined and inviting. The visuals are rooted in a deep, moody color palette, rich blacks and charcoals, accented with glowing circular elements that echo the campaign’s poetic tagline: “A New Chapter of Light.” Stylized leaf motifs subtly frame the layout, adding an organic, almost serene touch that aligns beautifully with the real estate project’s promise of calm, modern living in Al Shorouk City. The typography is elegant and minimal, with the word “Lora” placed front and center, followed by “Eastfield” and the tagline in a clean, balanced structure. Zaeem Holding’s logo and the hotline number (19950) are tucked neatly at the bottom, rounding off a visual identity that feels both aspirational and grounded, just like the development it represents. With its elegant design and thoughtful messaging, the Lora Eastfield campaign marks more than just a new project; it’s a confident step forward for Zaeem Holding as it expands beyond its Badr City roots. Through a blend of visual poetry and strategic placement, the brand introduces Lora not just as a development, but as a lifestyle vision grounded in light, growth, and modern living. This first impression on Cairo’s billboards sets a promising tone for what’s to come. You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, The Emirates OOH-dedicated analysis system, and Media Intelligence.
