Greater Cairo is no stranger to eye-catching campaigns. But as Eid Al-Adha approaches, one activation has managed to cut through the noise and truly capture the city's festive mood. Yango Play’s latest digital D/OOH campaign has made a strong return after its widely noticed Ramadan 2025 presence. This time, the spotlight shines even brighter. The campaign is powered by Outsite Billboards, known for their smart placement strategies and creative thinking in outdoor media. Their work brings this Yango Play rollout to life across some of Cairo’s busiest areas, offering a visual treat that blends perfectly with the holiday atmosphere. The campaign highlights a curated selection of titles now streaming on Yango Play. These include “Siko Siko,” “Kingdom of Silk,” and “El Hana Elly Ana Feh.” Each of these shows carries strong local appeal, making the platform’s message feel relevant and familiar. This isn’t just about entertainment, it’s about creating a connection with viewers through stories they recognize and enjoy. Visually, the billboards are bold and colorful, featuring vibrant tones and character-driven visuals that instantly attract attention. The prominent call-to-action—90 days free on Yango Play—adds real value to the campaign, giving potential users an easy reason to try the platform during the Eid holiday. With more families spending time together during this period, it’s a fitting offer at just the right time. The choice of locations, selected by Outsite Billboards, reflects a thoughtful understanding of urban behavior. Billboards are placed where traffic meets high visibility, reaching people not just during their commutes but during moments of pause, when they’re most likely to engage with visual media. This isn’t Yango Play’s first impactful appearance on Cairo’s streets. Earlier in the year, the brand launched a successful Ramadan campaign, also handled by Outsite Billboards. That effort set the tone for a broader strategy—one that ties content to cultural moments, making the platform part of the city’s lifestyle, not just a streaming service. This latest campaign makes Yango Play feel like more than just a streaming platform. With the right stories at the right time, carefully chosen billboard spots, and a tone that speaks directly to the audience, the brand is becoming part of everyday life. During Eid, entertainment isn’t limited to what’s on screen. It’s also about the shared moments in the city, and this campaign taps into that beautifully. You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, The Emirates OOH-dedicated analysis system, and Media Intelligence.
