Al-Futtaim AutoMall has released an OOh campaign in the first week of June promoting their wide offering of certified used cars. This campaign utilizes hoardings and this follows their previous appearance in June 2024. The brand has created a place for used cars purchases and sales where you can find your own automotive pick that specifically satisfies your wants, needs all while being within your budget. The automotive channel offers a wide range of vehicles that have a wide range of captions, features and even mileage the brand offers a multitude of cars with different specs from model year, body type, color and engine size. Looking from the perspective of a person wanting to buy or sell a car this brand has hit all the right spots for active vehicular exchange either its purchases or using this platform and channel for selling. The campaign at hand right now focuses on this main idea to funnel as much attention to this specific point that this brand is a trusted partner in certified used cars and they offer all shapes, sizes, models and features. The visuals are simple yet effective using the main colors of the brand which is blue in gradient with turquoise and white which gives this innovative futuristic feel and i think this is what they were going for with this campaign this colors also match the Al-Futtaim Group branding which creates harmony between the campaign and the brand’s character and style. The visuals also host a hologram that showcase a multitude of different car shapes this illustration has a deeper meaning of being capable of offering variety in vehicles, the main tagline is “Your Trusted Partner In Certified Used Cars” and the ad copy also includes information about installment plans and billing where the the brand offers a zero percent down payment plan with a three year warranty. The brand’s website is also present for further inquiries. Learn more about more OOH campaigns’ details by visiting INSITEOPEDIA and navigating throughout its various sections.
