Abu Mehrem for Food Industries has launched a new outdoor campaign for their bakery franchise Etoile. After last year’s eccentric teaser “don’t eat kunafa” and its reveal campaign, the brand has chosen an entirely different direction but still focuses all the attention on promoting the brand’s renowned kunafa. The ads feature a wide range of the classic sweet varieties, flavors, and toppings displayed deliciously on the billboards, along with the patisserie’s logo and hotline. Using T-poles in various locations across Greater Cairo, the campaign spreads since the last week of May.
