Jebel Ali Free Zone, better known as Jafza, isn’t just a location on the map. It’s the engine room behind Dubai’s global trade reputation. Born in 1985 and now turning 40, it was one of the first free zones of its kind, setting a model the rest of the region would later try to follow. Backed by DP World, Jafza has helped move over $190 billion in trade in the past year alone. And now, Jafza, it’s taking a moment to say exactly that, not through headlines or hashtags, but through presence on Dubai's OOH screens. Their anniversary OOH campaign isn’t trying to go viral. It’s built like a quiet power move. The visuals are crisp, minimal, and confident. A deep navy base, the number “40” taking up space without explanation, and a single worker in motion. The kind of design that doesn’t scream because it knows it doesn’t have to. From a marketing point of view, it’s a trust play. It’s not pushing product. It’s pushing legacy. That number 40 isn’t a logo , but in fact it’s a signal: of endurance, scale, and consistency in a city that moves fast and forgets faster. Placed strategically across highways, business routes, and high-traffic spots, the campaign doesn’t beg for attention, it earns it. You don’t need to understand every word to get the message. If you’ve done business in Dubai, or plan to, you already know who Jafza is. And if you don’t, the campaign plants the seed! Quietly, assuredly, and everywhere. The campaign has popped in the third week of May on hoarding boards, digital screens, and hoardings
