A fresh wave of outdoor advertising just hit Cairo’s streets by none other than Zayard North Strike, a project by Palmier Developments. With bold visuals, clear messaging, and high-end real estate promises, Zayard’s new billboard campaign solidifies their presence in Egypt’s competitive property development landscape with a brand new catchy launch. The campaign features two prominent billboards, each ad showcasing a unique residential product from the Zayard North Strike portfolio, Terrace Villas With Rooftop Jacuzzi & Yard Villas With Private Garden. The first capturing a luxurious sunset view from a rooftop featuring a jacuzzi, set against the backdrop of upscale urban development. “Launching Now – Terrace Villas With Rooftop Jacuzzi” is noted clearly in the center, alongside “Up to 10 Years payment plan, Prices Starting from 7.9 Million.” The second ad space features a serene, lush garden with a private pool and patio, spotlighting privacy and family-friendly outdoor space. The ad copy noting “Launching Now – Yard Villas With Private Garden”, retaining the same offer details and call to action. Each billboard promotes more than just a home, but a lifestyle. The use of minimal text ensures readability at a glance, while the repetition of phrases like Launching Now and the consistent pricing/payment terms unify the campaign and create urgency. In addition, including a QR code is a smart move, bridging offline and online engagement. You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, The Emirates OOH-dedicated analysis system, and Media Intelligence.
