ALBASIONY Developments has released an OOH campaign in a bold attempt to capitalize on their previous move that has created anticipation in the realm of the real estate market. This capitalization is under the name Vivienda New Cairo, a residential destination that has a promising future. This follows their previous appearance in May 2025. The brand has previously played the mystery card to create anticipation stating that they have played the checkmate move on the real estate industry this previous campaign had heads turned to a point that observers both internal and external participants wanted to understand this sudden appearance of this real estate developer. Accordingly the developer decided its time for its first move in showcasing their new offering which is located in New Cairo and covers an area of 19 acres and is 2 minutes from Al Ahly Sporting Club called Vivienda New Cairo and that's pretty much all we know about the project which creates a mysterious aura around it that creates anticipation which is an un orthodox tactic for real estate developers however this brand decided to take this path to create buzz and strike interest and anticipation towards their projects. The visuals are straight forward and also carry the same mystery effect to an extent that really hasn't been effectively seen before especially in the real estate industry the visuals mainly consent of three elements the illustration of the project in photographic style which shows off the residential unit’s style and approach of architecture and the second element is the main color of black and the enigmatic knight chesspiece that has created controversy in the real estate scene in Egypt. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
