ARQA Developments Group has released a D/OOH campaign in an attempt to create buzz around their newest destination Ritz New Zayed and this follows their previous appearance in October 2024. This project is specifically curated around the idea of being a safe haven or a utopia of finer things that make life so much more flavorful and passionate all under the main perception of creating harmony between luxury and flourishing greenery all while offering the highest of utility standards. The project located in New Zayed is Easily accessible from major road networks, including Sphinx International Airport, Sheikh Zayed City, Cairo-Alexandria Desert Road, Rod El Farag Axis. The project offers also a multitude of different housing compartments for future residence’s liking from apartments, garden villas, standalone villas, townhouses and even studios a variety of residential spaces with different features, vibes and sizes starting from 69 meters squared up to 303 meters squared all while having a compound size that covers 16 acres. The destination also offers a commercial mall, clubhouse, medical services, security system, ATM machines, nursery, EV charging stations, kids area and a mosque. A full fledged real estate opportunity with a promising stance to say the least. The visuals carry simplicity as key to get the message across, curating a sense of earthiness with colors that truly complement the overall character of the project. The ad copy also showcases the residential units in its full multitude of offerings while also showing off the flourishing greenery and bodies of water that create a calming effect that contrasts well with the futuristic edginess of the residential units. The ad copy also hosts the main tagline which is “For The Finest Few” that truly emphasizes the idea of being a top-notch residential destination. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
