Rexona is back on Cairo’s outdoor scene with a bold and energetic D/OOH campaign that brings together football, freshness, and unstoppable confidence. As the Official Partner of Manchester City FC, the brand’s latest visual rollout features global football icons Rodri and Erling Haaland alongside Egyptian star Omar Marmoush, three athletes known for pushing limits, just like Rexona. Spread across a vibrant mix of digital screens and static billboards, the campaign celebrates movement and endurance, aligning perfectly with Rexona’s identity within the cosmetics and personal care industry. This marks the brand’s return to the streets after its successful March 2025 campaign, which featured Mohamed Abdelmonem and Hania El Hammamy promoting Rexona’s signature 72H Continuous Protection deodorant. Now, Rexona raises the bar again, this time with an international twist that speaks to sports fans and everyday go-getters alike. This bold and energetic billboard from Rexona grabs attention instantly with its dynamic trio of football powerhouses Rodri, Omar Marmoush, and Erling Haaland, all suited up in their official Manchester City FC uniforms. Set against a gradient teal-blue backdrop that evokes freshness and vitality, the visual puts the spotlight on athletic excellence and unstoppable confidence. Flanking the players are both the Manchester City FC crest and Rexona’s distinctive checkmark logo, tying the brand and the team together in one confident stride. At the base of the billboard, Rexona’s trusted male deodorants are showcased in both stick and spray form, surrounded by the brand’s iconic tick, reinforcing protection and movement. The tagline, translated into English, reads “Protection for 72 hours,” while also using the ad copy “Different than any deodorant,” reinforcing Rexona’s promise of long-lasting freshness. It’s more than a product display, it’s a celebration of endurance, athletic grit, and the kind of confidence that moves with you. With its latest D/OOH campaign lighting up Cairo, Rexona proves once again that it’s more than just a deodorant; it’s a lifestyle built on movement, endurance, and confidence. Known globally as Sure, Degree, or Shield, depending on the region, Rexona has been a household name since the early 1900s and continues to innovate with motion-sense technology that reacts to your body. Whether you're sprinting down the field or powering through a hectic day, Rexona’s got your back, just like it does for football stars and fans alike. This campaign isn’t just about product awareness, it’s a full-on rally cry for staying fresh no matter what life throws your way. You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, The Emirates OOH-dedicated analysis system, and Media Intelligence.
