Disney Abu Dhabi has officially stepped into the spotlight with its very first D/OOH campaign in the UAE, and it’s already capturing hearts. Launched in the second week of May, the campaign marks the much-anticipated announcement of the upcoming Disney theme park and resort in partnership with Miral, Abu Dhabi’s leading creator of immersive destinations and experiences. This debut outdoor push is a multi-format campaign spread across both hoardings and digital screens, designed to build excitement and wonder around what’s to come. With its vibrant visuals and iconic branding, Disney’s magical universe is beginning to take shape right on the streets of Dubai, ushering in a new era of entertainment for fans of all ages. The Disney Abu Dhabi D/OOH campaign makes a bold first impression with grand, panoramic billboards that are impossible to miss. Stretching wide along the roadside, the visuals are dominated by a rich, deep blue backdrop, a color that aligns seamlessly with Disney’s brand identity and evokes feelings of trust, imagination, and calm in advertising psychology. At the heart of the design is the iconic Disney castle, glowing against a dreamy, starlit sky, subtly hinting at the magic that awaits inside the soon-to-open theme park and resort. The central tagline, “A Whole New World Awaits,” is displayed in both English and Arabic, ensuring it speaks to the full breadth of the UAE’s diverse audience. The layout is clean, striking, and emotionally resonant, sparking curiosity and excitement for what promises to be a world-class experience. With its first-ever D/OOH campaign in the UAE, Disney Abu Dhabi sets the stage for what promises to be a truly magical destination. The upcoming theme park and resort, part of the massive entertainment hub on Yas Island, will be Disney’s first themed experience of its kind in the region bringing together beloved characters, immersive attractions, and family-friendly adventures in one iconic location. Developed in partnership with Miral, the destination is expected to feature multiple themed lands, luxurious resort accommodations, and world-class dining, creating a dreamlike getaway for guests of all ages. As the visuals begin to light up Dubai and beyond, this campaign isn’t just about announcing what’s coming, it’s about igniting imaginations and reminding the region that the magic of Disney is now closer than ever. Get more in-depth details about the D/OOH industry by visiting our Insiteopedia and navigate through its different sections.
