Centrepoint’s latest Out-of-Home campaign, a dynamic fashion playground celebrating Summer. The campaign amplifies the brand’s seasonal collection, targeting families and fashion enthusiasts across the UAE. In its newest campaign, the flagship fashion wear brand under the Landmark Group, used the OOH advertising to dominate the seasonal fashion market, leveraging a Multi-Format OOH Strategy, raising the theme, Own the Summer, follows the success of previous seasonal sales campaigns and Ramadan campaign, reinforcing its reputation as a trendsetter in affordable, stylish apparel, placed across high-traffic areas. The large-format hoardings show the vigorous summer ensembles—from breezy lady dresses to chic kids wear—showcasing Centrepoint’s diverse brands (Splash, Shoemart, Babyshop, and Lifestyle) Also, the Mega Com billboards, carefully arranged on highways dynamically capture passersby attention, deploying distinct visuals tailored to kids, men, and women that showcase various outfits, highlighting Centrepoint's appeal as a one-stop shop for the entire family. Furthermore, wall wraps ads in Sharjah and Dubai highlight the sensible prices, transforming spaces into summer-themed delights and encouraging shoppers to explore in-store collections. In general, Centrepoint’s Own the Summer campaign has amplified brand visibility by placements of hoardings, Mega Com, and wall wraps, engaging diverse audiences as MENA’s go-to fashion hub
