After turning heads with its playful, Minecraft-inspired billboards earlier this year, McDonald’s is back on UAE streets—this time with a message rooted in clarity and trust. The new campaign takes a more grounded approach, spotlighting its use of white-meat halal chicken with the simple, confident line: “Delicious is white-meat halal chicken.” A close-up of a crispy chicken fillet dominates the visuals, paired with the halal certification badge and a prompt to visit YRTK.com for more details. It’s clean, direct, and designed to resonate with the values of the local market, especially in a region where halal assurance matters deeply. To ensure maximum reach, McDonald’s deployed the campaign across four high-visibility formats: digital screens, unipoles, bridge billboards, and lampposts. This 360° rollout strategy guarantees that the message lands with impact, whether you're on foot, driving, or just glancing up during a commute. While the previous campaign focused on fun and interactivity, this one is all about reassurance and transparency. It’s a smart pivot—showing that McDonald’s understands its audience and knows when to switch gears. No frills, no fluff—just a clear statement about quality, delivered with confidence.
