JOTUN, the world-class paint brand, has launched a brand new outdoor advertisement campaign, celebrating its 50th anniversary. The billboard design is instantly attention-grabbing, holding visuals of a deep navy-blue background, with the Jotun Logo in the foreground, ensuring immediate brand recognition to passersby at highway speeds. The gold number 50 is also placed as a badge of honor on the ad, with the zero subtly containing the shape of a city skyline, alluding to the Dubai towers. The ad copy notes the campaign slogan Leading in Paints since 1975, noted in both Arabic and English, signaling that JOTUN is a brand embedded in the UAE’s growth story and trusted by all communities. Jotun's 50-year UAE campaign is a celebration, a declaration, and a branding accomplishment wrapped into one. The campaign is a tribute to the brand’s past contribution in shaping the region, and an affirmation of its pertinence for the years to come. The campaign took off on the UAE’s hoarding billboards in the second week of May.
