Launched by Jadeer Group, the new campaign spread across Cairo’s billboards is a large branding effort for Red (G), promoting their mixed-use development projects with a simple yet bold identity. The new outdoor campaign manages to grab the attention of Cairo's busy onlookers through a calculated coupling of minimalist flair and aesthetic imagery. The focal point of the campaign is the extravagant use of the brand logo, RED G, with a striking red arc circling the letter G, making the visual exude energy and bold ambition. The arc is a parenthesis that works as an effective symbolic device as it envelops, emphasizes, and dynamizes the G. Taken over by dark tones and minimal design, one of the two ad spaces introduces an edgy, high-end look. The introduction of a silhouetted figure adds mystery and human presence, subtly attracting the viewer's gaze to the center. The slogan, Brought to you by Jadeer Group, and the location hint New Garden City / 90 St. position Red G as a high-end, urban-oriented development. At the bottom, the red ticker-style ribbon quotes the project's mixed-use nature, where they offer Residences / Admin Offices / Retail / Hotel. The second, more bright iteration opts for a lighter, more open design. A figure in the middle, featured in a warm gradient, is integrated into the Red G logo, reaffirming the human factor in the brand's promise. The ad copy lists Where staying, working, and experiencing come together. A world-class (hotel), branded (residences), dynamic (retail spaces), and (admin offices), are all coming to life here. Red G's billboards don't simply advertise their new project, they announce their presence in the competitive real estate market in Egypt, and they do so through the efficient visual and textual communication. You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, The Emirates OOH-dedicated analysis system, and Media Intelligence.
