GAC Motor rolled out a forceful and striking outdoor campaign across Cairo, profiling two of its newest models, the GAC EMKOO and the GAC EMPOW. The billboards employ high-resolution imagery with hip, minimalist car renders of the EMKOO and EMPOW models. Both vehicles are staged in strong, attention-grabbing positions, against minimalist gradient backgrounds that shift from soft blue to steel gray tones, quietly mirroring the themes of innovation, technology, and luxury. Large, legible Arabic headlines communicate the key selling point Cash back up to 40,000 EGP,” accompanied by supportive copy for each vehicle, for EMKOO A unique driving experience and for EMPOW A sports car with global standards.” GAC MOTOR, Jameel Motors, and Quartz AutoCare branding are positioned at the bottom edge of each ad space to add credibility without dominating the central message of the campaign. The new billboards are highly visible in traffic-jammed zones, with readable visuals even at high speeds. As Egypt's car buyers continue to search for their top-of-the-line value, GAC's new billboard campaign, with a clearly communicated call to action and cash back promotion, grabs their attention efficiently and effectively. You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, The Emirates OOH-dedicated analysis system, and Media Intelligence.
