Appliances and electronics distributor Rizkalla has launched a new OOH campaign to promote their special Ramadan offers. The campaign simply features ads that announce their promotions, with images of appliances and ad copy that indicates the special prices and the retailer’s installments programs. Launched during the second half of May, the campaign uses Uni-poles, billboards, gates, mega signs, and double-decker poles in various locations across Greater Cairo.
