Following their TV commercial, Telecom Egypt mobile network WE has launched a new outdoor campaign to promote their mobile internet. Over the brand’s regular branded purple backgrounds, the ads showcase people from different age groups to show that their internet packages are customizable and fit any kind of usage, and the slogan of the campaign highlights “The bundle is still working”. Using uni-poles, gates, billboards, and serials in various locations across Greater Cairo, the campaign was launched during the second half of May.
