Valentino makes its striking debut on the MENA region’s outdoor advertising scene with a captivating DOOH campaign in Dubai, marking the brand’s first-ever OOH appearance in the area. Released during the second week of May, this vibrant single-format campaign harnesses digital screens across Dubai, delivering maximum visual impact through a bold hot pink color palette that immediately draws the eye. The campaign promotes Born in Roma Extradose, Valentino’s signature fragrance, known for its rich composition of cassis accord in the top notes, rhum accord at the heart, and a warm vanilla extract base. With its modern elegance and digital flair, Valentino’s latest activation turns heads and turns up the intensity on the streets of Dubai. This eye-catching DOOH billboard by Valentino features a visually stunning composition anchored by a bold hot pink theme, reflecting the packaging of the Born in Roma Extradose fragrance and reinforcing brand recognition through color psychology—where pink is often associated with passion, modern femininity, and bold elegance. The left side of the billboard showcases a high-fashion photograph of a poised model draped in vibrant pink fabric, set against a classical stone backdrop, creating a striking contrast that enhances the campaign’s luxury appeal. On the right, the signature fragrance bottle—with its edgy studded glass design and deep pink hue—embodies Valentino’s distinct fusion of contemporary glamour and timeless style. The bilingual copy in both English and Arabic broadens the campaign’s cultural reach and accessibility, ensuring maximum impact across Dubai’s diverse audience. With its debut DOOH campaign in Dubai, Valentino cements its place in the MENA region’s luxury advertising landscape through bold visuals, refined messaging, and unmistakable brand identity. The Born in Roma Extradose campaign not only introduces the fragrance to a new audience but also showcases Valentino’s flair for combining high fashion with modern digital storytelling. Founded in Rome in 1960 by Valentino Garavani, the brand has long been synonymous with Italian elegance and haute couture. Known for its iconic Rockstud accessories and signature red carpet gowns, Valentino continues to evolve while staying true to its heritage. This latest activation highlights the brand’s ability to translate its legacy of sophistication into contemporary formats that resonate with today’s global consumers. Get more in-depth details about the DOOH industry by visiting Insiteopedia and navigating through its different sections.
