IKEA continues to demonstrate its consistent strength in outdoor advertising, maintaining an effective presence across the OOH landscape In its newest campaign, the prevalent billboards are dominated by the familiar IKEA logo, the campaign cleverly highlights a Save Big! SALE with discounts ranging from 25-75%. A direct call to pique interest and head to IKEA stores. The visual of a well-appointed bedroom, showing a neat bed in IKEA's offering of home furnishings. The billboards prominently feature the slogan all home furnishing under one roof, highlighting their comprehensive selection for every area of your home. Additionally, the advertisement communicates the convenience of shopping, emphasizing that customers can shop in-store and online, catering to diverse preferences and clients' busy schedules. Furthermore, the presence of the regional dealership Al-Futtaim on the billboard adds trust and local relevance for consumers, strengthening the ad's credibility. The campaign utilizes the traditional advertising billboards as an enduring power of large format, direct messaging, with strategic placement along a busy road, ensuring maximum visibility and impact. This campaign appeared on hoarding billboards and is the successor to their prior one last April.
