Leading chocolate brand Cadbury has just hit the billboards to showcase the latest addition to their range of chocolate varieties Marvellous Creations. Parallel to partner brands Halls and Clorets, who have also launched campaigns this month, the global chocolate maker focuses this campaign on Marvellous Creations, one of the varieties of the wide range of Dairy Milk bars. Portrayed over violet backgrounds matching the renowned brand’s color, and under the slogan “a party in every bite”, the chocolate bar is presented in an explosion of its candy elements. The campaign was launched at the beginning of October, together with the other brands of the group, though it uses a wider variety of OOH types and sizes: Large and X-Large uni-poles, Double-decker poles, Gates, Lightboxes, Megas, Chassis, and Flags.
