BMW just rolled out on UAE’s billboards with a brand new eye-catching outdoor campaign prominently featuring its best-of-the-best luxury cars, the BMW 7 Series, X7, M2 and M4. The giant billboards, represent a new era by the German automaker to get the attention of upscale car buyers in one of the globe's most luxury-obsessed markets. The billboards themselves are divided into two-panel designs. The left side features the all-new BMW 7 Series or the M2, pushing through a dynamic background. The right side features the BMW X7 or the M4, showcasing both luxurious exteriors in crystal clear detail. All cars are photographed in dynamic positions, exuding power, luxury, and innovation. The graphics are simple and minimalist, no complexity here, displaying only the BMW logo, M badge, and model monikers in large and plain font with clear Arabic translation. With the major commercial area and busy road sitting right beside it, this billboard has high exposure combined with extended visibility, adorned with a motivational slogan “Your dose of adrenaline.” BMW's new outdoor advertising campaign in the UAE perfects luxury branding and placement, cementing their leadership in the luxury automobile market, as well as shrewdly leveraging the UAE's ever-growing appetite for performance, style, and prestige. The campaign took off on UAE’s hoarding billboards in the second week of May.
