Nescafé returns to Cairo’s bustling streets with a fresh outdoor advertising campaign under the food and beverages category, spotlighting the newest addition to its cold brew lineup: the Spanish Latte in a sleek canned format. Following the success of its September 2024 OOH rollout, which promoted the mocha, latte, and cappuccino cold brew variants, this new wave continues to build on the brand’s modern refreshment appeal. The campaign reintroduces the now-recognizable slogan “My Way,” reinforcing Nescafé’s message of personal expression and everyday enjoyment. As a fun fact, Nescafé was born in 1938 when Nestlé developed a soluble coffee to help preserve surplus coffee beans in Brazil—now, it's one of the world’s most recognized coffee brands, sold in over 180 countries. With this latest activation, Nescafé not only cools down Cairo’s coffee lovers but also reaffirms its role as a category innovator with a bold, flavorful twist. Nescafé’s latest OOH visual for its Spanish Latte cold brew in a can bursts with energy and coolness, anchored by a bold, ice-blue background that evokes refreshment and clarity—tones often used in advertising to signal trust, calmness, and thirst-quenching appeal. At the center of the design, the product can is dynamically splashed with creamy coffee, surrounded by scattered ice cubes and coffee beans, visually reinforcing the drink’s chilled, caffeinated essence. The Arabic tagline reads “Spanish Latte in a can? My way,” cleverly playing on the concept of personalized coffee enjoyment. The word “new” is highlighted in the corner, emphasizing product novelty. Clean typography, energetic splashes, and crisp imagery all come together to form a vibrant and modern design that perfectly captures the spirit of a summer-ready beverage. With its bold visuals, refreshing color palette, and signature “My Way” tagline, Nescafé’s new Spanish Latte campaign wraps up as a strong statement in Cairo’s OOH landscape. The launch not only expands the cold brew family but also continues to position Nescafé as a brand that blends innovation with everyday convenience. By tapping into vibrant design and emotionally resonant messaging, the campaign leaves a lasting impression—cementing Nescafé’s place at the forefront of Egypt’s ready-to-drink coffee scene. Looking for more information about this campaign? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.
