The Gryde by Upwyde Developments is the newest addition to their destination’s roster offering a new way to shop, dine and thrive located in New Cairo the destination promises to hone in your best moments. This follows their previous appearance in February 2024. Whether it’s fashion, F&B, or lifestyle, the Gryd's retail units offer a stage for all to shine. With a built-in customer base from the surrounding residential zone, the project’s proximity to surrounding residential areas and prime location in the thriving New Cairo will create a promising destination for any person willing to create blissful memories. The location will offer a multitude of spaces from clinics, retail, pharmacies, showrooms and even banks. Clearly this destination is one to keep an eye on for the future as it carries a heavy promise to satisfy both shoppers, investors and owners. The visuals are very sleek using the signature character style of the brand which is this boxy exaggerated font that truly creates and inflicts character. There are also these geometric slices that cut up the ad to create this soothing effect that is really calming yet exciting for both the eye and the mind. The main tagline is “Off Script On Purpose” that is a play on words with a dual meaning to it that emphasizes the idea of this commercial destination being different than any other. The brand’s hotline is also present for any further inquiries. You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and the Emirates OOH-dedicated analysis system, and Media Intelligence.
