Escaping to the sea has always carried a certain allure—but PRE Developments knows how to frame that escape with elegance. Their latest billboard for Jebal in Sokhna makes a quiet yet confident return to the outdoor scene. Following their earlier campaign, this new visual takes a different path—one that leans into emotion, mood, and design. Set against a clean white backdrop, the billboard communicates calm and clarity. “Striking Seafront Views. Sokhna.”—that’s all it takes to set the scene. What follows is a creative patchwork of visuals: sunlit water, umbrella-lined beaches, and a confident, sun-kissed model. Together, they evoke more than just a summer retreat; they suggest a curated experience where style meets serenity. The color blocks in muted pastels and bold accents lend the board a modern, editorial feel, far from the usual flashy real estate ads. Anchored with the project’s name “Jebal” in minimalist typography, and capped off with PRE’s branding, the billboard is clear, composed, and confident. It sells not just a destination, but a lifestyle. With this campaign, PRE Developments shifts the narrative from pure real estate to emotional appeal—positioning Jebal as the place where elegance and escapism effortlessly meet. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
