Egyptian mobile network WE has launched a new OOH campaign as a sequel to their World Cup themed TV commercial. The campaign is interactive and aims at bringing football fans closer to Egypt’s National Team in Russia. Under the slogan “WE will deliver the cheers of 100 million fans”, the ads communicate the CTA (Call-To-Action) to the fans “record your cheer and we will deliver it to Russia” and the hashtag #100MillionSayEgypt. Using uni-poles, billboards, gates, and mega signs in various locations across Greater Cairo, the campaign was launched during the third week of May.
