Sunsilk is blanketing Cairo streets with its new product- Leave on cream- tailored for the 3 prominent hair types: straight, wavy and curly on digital screens. As summer is approaching and heat damages your hair, Sunsilk promises no more bad hair days with its anti-frizz, shiny-enhancing formula. The brand’s previous OOH appearance was in April 2025, advertising the same campaign. The new product comes in three vibrant summery colours– yellow, mint green, and pink— all present in one display. These bright hues are echoed in the background in wavy lines, embracing a beach summery feel. On the left of the display, a model with flawless, long, black, glossy hair is featured, positioned to reflect the golden ratio, drawing the eye naturally. The campaign uses the Arabic ad copy Easier detangling and deep nourishment for up to 24 hours, alongside the phrase “Leave On Cream” as the product type in white colour and accentuated with a pink gradient. Sunsilk, a brand by Unilever, has been empowering girls globally since 1954. As part of its latest marketing strategy, Sunsilk hosted an influencers’ event celebrating its new line, leaving girls inspired to chase that sleek, summery look. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
