Since mid-May, Rolex has released a dynamic digital out-of-home campaign, showcasing The Land Dweller as a precision timekeeper. The ad set against a crisp white screen, prominently feature the Rolex logo, accompanied by an inspiring tagline, Reach for the crown. reflects the brand’s ethos, celebrating how Rolex Testimonees—across sports, the arts, and exploration—transform ambition into reality, inspiring today’s dreams and shaping tomorrow’s aspirations. The display shows the glossy watch, enhanced by dynamic backlighting and exceptional visual clarity, ensuring 24/7 visibility and keep the timepiece in focus day and night, reinforcing Rolex’s legacy of elegance, Additionally, Ahmed Seddiqi & Sons name at the bottom of the ad significantly strengthens the brand's image, as an authorized distributor's name underscores the brand's excellence and reliability. It's worth noting that the Rolex OOH campaign is in sync with its television and social media efforts for the Reach For The Crown campaign, which features Leonardo DiCaprio as its newest ambassador. The Rolex ad family includes a roster of star influencers in their respective fields: Scottie Scheffler, Coco Gauff, Tiger Woods, Yuja Wang, Hannah Mills, Soleilrivernation, Cristina Mittermeier, and Carlos Alcaraz. Each of these ambassadors brings exceptional influence and prestige to the brand, further solidifying Rolex's connection to excellence across sports, music, and environmental advocacy. Learn more about D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating its various sections.
