Ceramica Market returns to the OOH scene with a vibrant new campaign announcing its much-anticipated household finishing and ceramics exhibition, set to take place from May 22nd to 25th, 2025. Widely deployed across Cairo’s high-traffic zones, the campaign utilizes dynamic digital screens, static billboards and bright, eye-catching colors to capture the attention of daily commuters and passersby. Highlighting unbeatable promotions and discounted prices on ceramics, sanitary ware, and home finishing essentials, this outdoor push aims to maximize awareness and footfall for the upcoming event. This latest activation follows the brand’s last successful OOH appearance in October 2020, when the exhibition ran from the 29th of October to the 1st of November—cementing Ceramica Market’s reputation as a go-to destination for homeowners and industry professionals alike. The Ceramica Market’s latest billboard visuals showcase a vibrant and dynamic advertising strategy, using bold red and bright green backgrounds that are psychologically proven to capture attention and convey urgency and trust—perfect for promotions. The first billboard promotes exceptional deals such as full finishing packages starting at EGP 30,500, a complete sanitary set for EGP 2,222, porcelain tiles at EGP 220 per meter, and ceramic tiles from EGP 99 per meter. The second billboard, co-branded with Homex, highlights electric appliances offered at EGP 33,199, kitchen setups for EGP 6,900, UPVC windows for EGP 2,800 per meter, and gallon water heaters for EGP 9,499. Taglines like “Free entry,” “Pay with ValU,” and “Installments and cashback up to 30%” clearly communicate accessibility and affordability. Collaborating brands include Gawad, Cordless, KRami̇ca, Premier, Dynamic, and Smart Zoom, adding credibility and variety to the offers. Together, these elements form a compelling visual and promotional campaign that balances bold color psychology with clear consumer value. As Ceramica Market gears up for its upcoming exhibition, the brand continues to reinforce its role as a cornerstone in Egypt’s home finishing and interior solutions scene. With a legacy of drawing in thousands of visitors each edition, the exhibition is known not only for its wide variety of ceramics and sanitary ware but also for offering real-time demonstrations, on-site consultations, and exclusive event-only discounts. Spanning over several halls and partnering with top-tier brands, Ceramica Market remains a trusted one-stop destination for homeowners, designers, and contractors alike. Whether you're looking to renovate, furnish, or simply explore the latest in home solutions, this year’s exhibition promises a curated experience of innovation, quality, and value—all under one roof. Learn about Ceramica Market's campaign budget, media plan, OOH kinds, and more. Just check out MOOH, the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.
