Egyptian developer Housing & Real Estate Investment Company has launched an outdoor campaign to present their latest project Pearl Des Rois in New Cairo. With ads that feature an image of the upcoming residential project, the campaign focuses its ad copy on the phone numbers of the sales office, without revealing any details about the project – except for the location in New Cairo. The campaign started to spread just before Ramadan and uses uni-poles, double-decker poles and mega signs on selected locations across Greater Cairo.
