If you’ve driven along Sheikh Zayed Road recently, chances are your stomach growled under that flyover screen. Deliveroo and Kitopi just rolled out an eye-catching OOH campaign spotlighting “Kitopi’s Greatest Hits” — a curated sushi meal collab with SushiDo, available exclusively on Deliveroo for AED 25 from 15 to 31 May. In a city of competition that is visual, courier activities brand Deliveroo and foodservice giant Kitopi have made themselves known by providing something glitzy, fun, and — we will be blunt — tasty-enough to shift the direction of your evening meal. Following up on Kitopi’s previous campaign, this one doesn’t miss, just like the last. It’s not Deliveroo’s first rodeo in OOH either, as their last campaign sparked attention that’s “worth the hype”. The visual treatment is punchy and playful. With bold green typography reading “Kitopi’s Greatest Hits! with new, high-quality sushi rolls and a bold Deliveroo brand logo, the ad trusts in contrast and nostalgia. The design is an homage to an iconic album cover, but substitutes vinyls with salmon rolls, specifically a “Salmon Avocado Roll Meal”— emphasizing the hits pun visually. The AED 25 cost is prominent, accompanied by a short campaign time frame (15–31 May) to produce an urgency feeling. It’s simple, scroll-stopping, and unmistakably clear: get good sushi, for cheap, fast. Strategically placed along one of Dubai’s busiest arteries, this campaign doesn’t just rely on foot traffic — it dominates driver attention at a macro scale. With visuals splashed across multiple overhead bridges and both English and Arabic versions deployed, the reach spans tourists, commuters, and local foodies alike. The campaign popped up on Dubai’s digital screens in the second week of May.
