This report examines the OOH advertising sector in Dubai, Sharjah, Ajman, and RAK in April 2025. It provides relevant information on important industry sectors as well as new OOH advertisers, with the purpose of supporting businesses in the region in making more informed strategic decisions about their OOH campaigns. Businesses in the region should use OOH advertising in their marketing mix. OOH advertising may be a powerful tool for reaching a big audience and increasing brand awareness. It can also be used to direct customers to retailers and websites. It is worth noting that one campaign could be included and counted in two different industries. For example, a campaign for a new mobile device could be counted in both the Mobile Devices and Retail Shopping industries. Key Events in April 2025 During April 2025 the OOH market showed huge noticeable decline regarding overall activity, with approximately 45% lower D/OOH campaigns numbers compared to previous month, with the real estate sector reclaiming its position as top contributor with approximately a total of 12.5% of the launched campaigns are real estate related. Also, it is worth mentioning that the entertainment and fashion sectors scored a draw regarding this month’s occupation rate and the related D/OOH campaigns that were launched. Business Sector Analysis The study utilizes the ISIC system to precisely categorize brands and their advertising efforts. By examining each brand's primary business operations, the research identifies the key industry sectors that significantly invest in OOH and digital OOH advertising within the UAE. Real Estate This sector is back on top with approximately 12.5% of the total D/OOH campaigns launched in Dubai, Sharjah, Ajman, and Ras Al Khaimah during April 2025 Most Used OOH Format This month, real estate D/OOH campaigns mostly used digital screens and hoardings equally. Lampposts were used much less, with only one campaign using them. Entertainment In April 2025, the Entertainment sector represented approximately 9.5% of all campaigns with a draw with the Fashion Wear sector. Most Used OOH Format During April 2025, Out-of-Home campaigns for the automotive sector primarily utilized digital screens, with uni-poles ranking as the subsequent most popular format. Fashion Wear Approximately 9.5% of all outdoor advertising campaigns launched in the UAE during April 2025 were within the Fashion Wear sector. Most Used OOH Format Un-poles are the most used format during April 2025 for this sector, followed by hoardings. New OOH Advertisers April 2025 saw a total of 14 new advertisers to the OOH landscape, showcasing a huge decrease compared to March 2025. Read about the New Advertisers and the conclusion on our website. Courier Activities/Foodservice Kitopi Chin Chin’s latest campaign, created in partnership with Kitopi and Talabat, achieved instant connection by delivering a message that resonated—going beyond bright visuals to truly stand out across Dubai’s highways. Entertainment OFFLIMITS Music Festival Abu Dhabi’s highly anticipated OFFLIMITS Music Festival is turning heads across Dubai with a vibrant OOH campaign that’s impossible to miss. Lighting up the city’s key roads with striking bridge billboards, the single-format campaign is building major buzz for the upcoming entertainment event, which is set to take place on Yas Island. Thunderbolts Marvel fans across the UAE are welcomed by a new outdoor, eye-catching campaign for Marvel Studios' newest creation “Thunderbolts”. With billboards placed across major highways and roads, the promotional campaign effectively combines humor and contrast, generating curiosity and buzz ahead of the May 1 release date. Food & Beverages Fève Fève unveils an eye-catching Billboard to celebrate with Chocolate, towering above Dubai’s highway. The elegant display by fève, a premium brand that is renowned for its handcrafted confections that blend bold flavors with stunning visual artistry, invites passersby to celebrate with chocolate, a message that speaks to joy and everyday pleasure Consumer Electronics REEF Advanced Cooling Services (R ACS) As the heat soars across the UAE, spending time outdoors becomes difficult. Reef Advanced Cooling Services (Reef ACS) kicked up on billboards offering creative cooling solutions for outdoor areas, making patios, balconies, and gardens pleasant even in the heat. Education Sunmarke School There's a new face on Dubai roads this month—and it's not a brand unveiling a new tower or a luxury label teasing a capsule release. It's Sunmarke School, entering the outdoor advertising arena with a campaign that's large, bold, and dare we say it refreshingly sincere. Real Estate Sunrise Capital Sunrise Capital is a prominent real estate company in Dubai with a mission to make luxury living accessible to everyone. Sunrise Capital introduces its brand new project, Bellagio, with tempting imagery of the architectural masterpiece in an Out of home campaign. Estrella Dubai's skyline just got a dash more intriguing! Nexus Developer has planted a bold statement right in the city's green heart, showcasing their latest project, Estrella. This isn't just another hoarding; it's a visual invitation. Cotier House Cotier House is a landmark 10-floor luxury development that seamlessly blends modern design with timeless sophistication. Imagine driving down in Dubai and being met with a larger-than-life image of Khabib Nurmagomedov. This isn't a dream; it's the latest outdoor campaign from IMTIAZ Developments showcasing their luxurious Cotier House project. Cosmetics & Personal Care YOUMI BEAUTY Good hair day every day is no miracle with Youmi Beauty’s new pink mousse. Yes, you heard it right, it's pink, cruelty-free, and 100% vegan. The emerging Middle Eastern cosmetics brand was established in 2017 in the UAE by Youmna Khoury, who is revolutionising the beauty industry by providing innovative and high-quality products, competing with international brands. Jewelry Cara Jewellery Dazzling billboards by Cara Jewellery mark the brand’s impressive 20th anniversary in the jewellery industry. The grand display, set against a rich navy-blue hoarding, proudly showcases some of Cara’s most luxurious pieces, including a breathtaking diamond necklace and matching earrings that reflect the brand’s elegance and craftsmanship. Events & Exhibitions HSE EXPO In an era where workplace wellbeing is increasingly taking center stage, the Sharjah National Oil Corporation (SNOC) has taken a grounded yet powerful step forward through its HSE EXPO campaign. Held on April 16–17, 2025, at the Al Jawaher Center in Sharjah, this initiative goes beyond mere corporate responsibility, it's a reflection of an evolving mindset towards safety, health, and environmental consciousness in the energy sector. Fashion Wear Manolo Blahnik If you’ve recently driven down Sheikh Zayed Road in Dubai and found your eyes drifting upward, you’re not alone. Manolo Blahnik, the crown jewel of cult-status heels, has landed a prime uni-pole campaign across Dubai’s most iconic stretch. Marketing & Advertising Mada Media Sep 2024, His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister of the UAE, Ruler of Dubai. Issued Decree No. 20 of 2024 to establish 'Mada Media’ to manage and operate advertising sites in Dubai. Conclusion April 2025 saw a notable dip in overall OOH advertising across Dubai, Sharjah, Ajman, and RAK. Despite the slowdown, real estate reaffirmed its lead as the top advertising sector. Entertainment and fashion followed closely, each with a strong presence—real estate favored digital screens and hoardings, entertainment stuck to digital, while fashion leaned on uni-poles. The sharp decline in new advertisers points to a more cautious market approach from emerging players.
