Schweppes, the iconic soft drink brand with roots tracing back to the Republic of Geneva, has long become a staple in Egypt’s beverage landscape—loved for its fizzy, flavorful blends that appeal to generations. Now, Schweppes returns to the OOH scene in Greater Cairo with a vibrant new campaign spotlighting its signature tangerine flavor. Featuring celebrated Egyptian actor Amr Youssef as the campaign’s face, the activation is strategically deployed across high-traffic locations to capture the attention of passersby and refresh the brand's visibility. This rollout follows Schweppes’ successful February 2025 campaign, which introduced a revamped look for its lemon and mint variant. With bold visuals and a beloved public figure, Schweppes continues to fizz its way into the hearts of Egyptian consumers. Schweppes’ latest OOH campaign in Greater Cairo presents a visually rich and emotionally engaging celebration of its signature tangerine flavor, with the prominent presence of renowned actor Amr Youssef adding star power and cultural relevance. The first billboard showcases Youssef holding a can of Schweppes in an upscale, warmly lit social gathering, with the tagline “Pop with them” exuding energy and inclusion. The second visual features a close-up of a hand raising a chilled, glowing tangerine-colored drink in a lively setting, with the phrase “Try Schweppes Tangerine.” Both visuals use deep amber and golden hues that evoke warmth, joy, and appetite—colors that psychologically enhance feelings of comfort and sociability. The can design is sleek and white, contrasted with bright citrus graphics, reinforcing the fresh, fizzy appeal of the beverage. Aesthetically, the campaign leans into lifestyle storytelling with cinematic photography, rich tones, and a modern, aspirational mood that captures Schweppes' fusion of sophistication and everyday enjoyment. With this new campaign, Schweppes reaffirms its position not only as a fizzy favorite but also as a cultural mainstay in Egypt’s beverage scene. From its invention in the 18th century by Swiss watchmaker and scientist Jacob Schweppe to its global expansion and eventual rise in the Egyptian market, the brand has always balanced heritage with reinvention. Schweppes is currently available in over 100 countries and is known for its wide range of flavors, from classic tonic water to fruity blends like lemon, peach, and now the spotlighted tangerine. By combining local star power, modern aesthetics, and nostalgic effervescence, Schweppes proves that after centuries of refreshment—it’s still got plenty of pop. For the campaign’s types, locations, budgets, media plans, and more, check out MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.
