Renowned chicken QSR franchise KFC has launched a new OOH campaign to celebrate Ramadan on the roads of Greater Cairo. With backgrounds that celebrate Iftar and Suhoor with lights, the American fried-chicken brand displays a full meal combo with meat, drink and side dishes, and invites viewers to order online for free delivery. The campaign started during the third week of May and uses uni-poles and billboards in the regular locations of the brand across the Greater Cairo.
