Super General, a well-established name in the home appliances industry, has returned to the UAE’s outdoor advertising scene with a fresh Digital and Out-of-Home (D/OOH) campaign promoting its signature tagline, “It’s a Super Feeling.” Widely distributed across Dubai and Sharjah, the campaign employs a mix of digital screens, traditional hoardings, and uni-poles, ensuring broad visibility and engagement across urban and residential hubs. This new activation follows Super General’s previous successful OOH appearance in May 2024, reflecting a consistent annual approach to brand visibility. Known for offering value-driven appliances across over 50 countries, Super General delivers a range of products from refrigerators to washing machines that blend performance with affordability—earning its reputation as a household favorite across the Middle East and beyond. The campaign is a new one and was released during the second week of May. The Super General billboard showcases a clean and vibrant visual layout that aligns with the brand’s accessible, family-oriented image. Dominated by rich navy blue and bright white tones, the color palette evokes trust, reliability, and clarity—key principles in color psychology when marketing home appliances. The billboard features a large central image of a smiling family relaxing at home, reinforcing emotional warmth and comfort, supported by product visuals that highlight essential appliances such as air conditioners and kitchen units. The bold tagline, “It’s a Super Feeling,” appears prominently in both English and Arabic, maintaining continuity with the brand’s previous campaign and emphasizing a consistent emotional message. The overall composition blends lifestyle imagery with product utility, creating a campaign that is both aspirational and relatable. Super General’s 2025 D/OOH campaign reinforces the brand’s ongoing mission to deliver practical comfort and emotional connection through quality home appliances. With a legacy dating back to the early 1980s, the company has steadily grown into a trusted name across the Middle East, Africa, and Asia. Super General is known not only for its wide product range—from kitchen essentials to air conditioning systems—but also for its focus on affordability without compromising on performance. As the brand continues its annual tradition of high-impact outdoor campaigns, this year’s “It’s a Super Feeling” activation stands as a reminder of how household appliances can go beyond function to enhance everyday life with reliability and warmth. Get more in-depth details about the D/OOH industry by visiting Insiteopedia and browsing its various sections.
