A refreshing new set of billboards have adorned Cairo’s busy streets featuring a bold and colorful campaign by Squizz. Following their prior appearance last summer, Squizz, Nestle’s delightful frozen treat has popped up with a new outdoor campaign that is catching eyes and teasing taste buds with its bold graphics and crisp, natural message. The Squizz campaign features several billboard designs for each popsicle flavor, including new Lemon mint and Orange, Strawberry, Guava flavors, highlighting their distinct flavor with matching fruit imagery, dynamic graphic elements and catchy succinct Arabic copy. Such visual simplicity and thematic consistency gives the campaign the strength to stand out in Cairo's often crowded adscape. Across all the designs, the main slogan remains the same, Natural fruit in every piece. The slogan is brief but catchy, appealing to the health-aware consumer and emphasizing the motif of real ingredients and freshness. Bright greens, yellows, oranges, and reds utilized in the ad design immediately capture the eye, expressing freshness and energy, while noting Natural fruit in the message that appeals to growing consumer demand for healthier snacks. Squizz's new campaign brings freshness into Cairo's outdoor advertisement scene. Through the combination of health-aware messaging, bold design, and compelling visuals, the brand not only reasserts its identity but also further cements itself in the market. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
