Following their Biggest Box Ramadan initiative, non-profit foundation Misr El Khier has launched yet another outdoor campaign parallel to their ‘Ramadan Nawar’ TV commercial. The campaign uses lights as the main theme of the campaign and depends on ad copy to showcase their charitable work – bailing indebted mothers and providing food for the needy are some of their philanthropic acts during Ramadan. Using double-decker poles, gates, and billboards in various locations across Greater Cairo, the campaign upgrade started during the second half of May.
