Pepsi’s new interactive social media campaign for the World Cup has arrived in the billboards of Greater Cairo with their new outdoor campaign. Under the slogan “Let’s be live with our team”, the artwork represents the concept behind the campaign – to invite viewers to send their cheers to the team, while our national team sends interactive videos of their everyday practice during their camp in Russia. An image of some of the players captured on a smartphone with the hashtag #Let’sCompleteOurGathering completes the ads. Using uni-poles, billboards, gates, and mega signs in various locations across Greater Cairo, the campaign was launched during the second half of May.
