Mass Developments has released an OOH campaign in a bold attempt to create buzz around their new offering YARDIN and this follows their previous appearance in August 2024. The brand has decided it's the perfect time to intersect and enter the real estate scene and take it by surprise with a whole new concept that is new yet extensively impressive and innovative. Yardin New Cairo is a new perception of the residential projects in Egypt, Starting with the prime location at the heart of the Fifth Settlement, where you and your family can reach anywhere easily. Yarden New Cairo Compound has been planned to be designed well to give owners a new contemporary lifestyle. As well as the company made sure to follow the international standards while taking each step. Mass Development chose to cooperate with the best engineers who always plan for their projects to be done using modern construction strategies. The harmony between the interiors and the exterior with the soothing colors, elegant balconies, besides the timeless proportions that reflect modern lifestyles. All while always making sure to use high-end finishing works to withstand all factors of erosion, in addition to the design of the picturesque landscape represented by the presence of the greenery that spreads with the water features to give Yardin units’ distinctive view from all directions. The ad is very vibrant yet cool creating this soothing effect when gazing at it for more than a moment you can reflect and create an illustration in your mind about what the brand truly stands for while also showing off the true identity of the project which is mainly innovation mixed with elegance. The ad shows the exterior design of the units in the project while showing a little bit of the sky to create a contradiction in composition between purity and industrial innovation. Curious to know more about the campaign's location, budget, strategy, and more? you may take a look at our Egypt and The Emirates OOH-dedicated analysis system and Media Intelligence platform (MOOH).
