Arabian Mark Developments, Egypt's premier real estate firm, launches a breathtaking outdoor advertising campaign along Cairo's busy streets, aiming to establish a dominant brand identity and encouraging its target market to take bold steps towards achieving their goals. The billboards are simple yet effective in design, with a dark forest green color in the background and white contrasting fonts that project a simple message. Utilization of the color green, which is conventionally associated with growth, stability, and prosperity, suits the developer's plan to construct long-term investments. The photographs feature powerful imagery with symbolic settings, such as a man walking through a lavish, high-arched gateway and a woman standing strong beneath a soaring eagle. The scenes induce purposes, energies, and un-contained possibilities, underlining the inspirational message of the brand directly. The tagline, It's Time to Set Your Mark, is a call to action and statement of intent, calling on prospective clients to be masters of their own fate by investing in quality real estate. The clean, serif font used for the company name, Arabian Mark Developments, maintains the high-end positioning of the brand while having a modern and authoritative tone. Arabian Mark Developments’ campaign not only creates brand awareness but also encourages its audience to take the next step along their personal and financial journey, and they do so by utilizing aspirational imagery combined with a simple call to action, Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
