In the midst of Cairo’s ever-busy advertising landscape, where brands often compete for attention with noise and clutter, Banque Misr took a quieter, more intriguing route. Their latest teaser campaign introduced an unexpected figure: “MRS. Fees – Administrative Manager). With a darkened leather chair and a minimal caption, the ad gave nothing away—and yet, it said just enough to spark curiosity. The second phase appeared with the message: MRS. Fees is on a 60-day vacation , raising eyebrows and questions. Who is Madame Rasoom? Why is she on leave? And what does this mean for the viewer? The campaign plays with a familiar cultural character—strict, procedural, and slightly feared—then teases her absence, hinting at a smoother, possibly more empowering solution. Unlike Banque Misr’s previous direct reveal of Apple Pay, this campaign relies on subtlety and humour to draw people in. It avoids logos, features, or flashy visuals in favour of storytelling and human connection. The result is a quiet disruption—an ad that makes you smile, think, and, most importantly, wait. And in the world of teaser campaigns, that kind of anticipation is everything. To get more details about this campaign, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, with details regarding campaign types, kinds, locations, budgets, media plans, and more.
