Bank ABC has officially announced its entry into the OOH world, turning heads with its latest campaign featuring the ever-charismatic Karim Mahmoud Abdel Aziz. Bank ABC is a well-established bank with over 40 years of experience serving the MENA region with international banking services. Globe Trade Review awarded it the title of ‘ Best Trade Finance Bank In The Middle East’. The campaign is well distributed across Cairo’s streets to capture the attention of the passersby. The ad utilises the copy ‘ Easy like ABC’ to announce their mobile banking services. Visuals were consistent throughout all billboards featuring Karim Mahmoud Abdel Aziz in a dynamic pose coming out of a mobile in a motion-blurred street, to communicate that the app is with you anywhere and can help you with all banking services with a matter of a click. Call-to-Actions were placed at the bottom of the billboards to easily reach the bank with a QR code and their hotline number. Bank ABC is one of the top-tier banks in Egypt and the Middle East. It is constantly on a mission to provide the best services to its customers. To catch more information about this campaign, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai.
