Voya Prime Development has launched a bold new Out-of-Home (OOH) campaign across Greater Cairo to introduce its latest residential project, Coy Sheikh Zayed. Utilizing a strategic blend of static billboards and digital screens, the campaign highlights Coy’s unique blend of modernity and heritage. Located in the heart of Sheikh Zayed City, the project offers residents prime accessibility, a wide range of residential unit sizes, green spaces, and integrated lifestyle facilities—all at competitive prices tailored to meet the needs of today’s homebuyers and investors. This marks Voya’s return to the OOH spotlight since its successful November 2018 campaign for the Zat Community, reinforcing the developer’s steady vision for community-focused, accessible urban living. This OOH campaign for Coy Sheikh Zayed by Voya Prime Development features a minimalist visual identity with hand-drawn orange illustrations set against a soft cream background. The calming, uncluttered layout includes peaceful scenes—one of a relaxed figure lying in nature and another of a woman walking her dog in front of modern residential buildings. The campaign’s standout tagline, Loud world? find your quiet., is placed in clean serif typography, reinforcing the project’s tranquil positioning. The color orange, typically associated with energy and warmth, here feels softened and inviting, complementing the compound’s name “Coy,” which suggests modesty and peace. The use of cream and orange also strikes a balance between modernity and emotional comfort. For added impact, alternate versions of these visuals are also presented on a black background, enhancing contrast and further emphasizing the brand’s elegant simplicity. The clear hotline (19402) and website placement ensure easy access to more information, rounding out a serene yet compelling campaign design. With this latest OOH campaign, Voya Prime Development reinforces its growing presence in Egypt’s residential landscape by introducing Coy Sheikh Zayed as a sanctuary of peace amid urban noise. Known for its attention to design and community-focused planning, Voya continues to build on its legacy of thoughtful developments since its notable Zat Community launch in 2018. Coy Sheikh Zayed stands out for its accessible location, variety of unit types, and calm aesthetic, all designed to meet the evolving needs of modern homeowners. Fun fact: the name “Coy” itself reflects the project’s ethos of understated elegance and serenity, offering not just homes, but a lifestyle of quiet comfort. To gain more information about this campaign, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, with details regarding campaign types, kinds, locations, budgets, media plans, and more.
