A prominent advertising billboard among the numerous billboards, for RAKBANK captures the attention of passersby, promoting RAKBANK Elite, the bank's premium banking service, which offers a range of benefits beyond traditional banking services, including preferential exchange rates and exclusive service centers. The billboard prominently displayed the words RAKBANK ELITE alongside the tagline Earn Cash Value 25,750, urging RAKBANK customers to benefit from a significant cash value reward and attract individuals looking for elite banking advantages and rewards, with an explicit invitation to join RAKBANK Elite in the ad. The Earn Cash Value emphasizes a specific promotion where customers can receive a cash reward. Additionally, the OOH campaign speaks to individuals considering premium banking services, presenting RAKBANK Elite as an attractive option, focusing on personalized service and exclusive rewards, highlighting the tangible cash value they will gain. Crucially, the advertisement cleverly showcases the substantial Earn Cash Value up to 25,750 AED, employing a resourceful concept that ensures this value commands attention as a focal point within the overall design, with a high prominence on the cash reward on an artistic choice that effectively highlights the financial benefit. During the first week of May, the die-cut campaign utilized Dubai’s bridge billboards for a focused, albeit limited, out-of-home ad coverage.
